About the Course
Practical Social Media Workshop for Professionals in India
If you know your product or service but struggle to explain it consistently online, start with a practical content process. This workshop helps professionals in India choose useful topics, write clear drafts and create simple visual assets for review. Work through realistic examples from sales conversations and customer questions, then prepare a manageable next-step plan. Request the current workshop duration, format, fee and availability before booking.
Who this programme is for
Sales professionals, business owners, consultants, service teams and managers in India who want a structured introduction to business-focused social media communication.
Your practical takeaways
Choose content that serves your audience
Identify recurring questions and turn them into relevant topics. Decide what a reader should understand or do after each piece of content.
Prepare usable first drafts
Create a short educational post, a visual explainer and a suitable next action using a shared brief. Review AI suggestions with your own business knowledge.
Leave with a realistic action plan
Set priorities, owners and review steps for a small content pilot. Choose practical measures and a routine that suits your available time.
Six programme modules and exercises
1. Define the reader and purpose
Describe the audience in terms of the questions they need answered. Connect the content to a useful business purpose such as explaining a service, answering an objection or preparing for an enquiry.
Practical exercise: Create a one-paragraph audience and purpose brief.
2. Turn experience into topic ideas
Use common questions, misunderstandings and decision criteria from your work. Replace generic tips with specific examples, while keeping customer identity and confidential details out of training materials.
Practical exercise: Convert five buyer questions into specific post ideas.
3. Write clear content with AI support
Give an approved assistant an audience, source facts and a requested format. Compare drafts, remove empty language and check every factual or commercial statement before it enters the design stage.
Practical exercise: Draft a practical post and improve it using a short quality rubric.
4. Design a readable visual asset
Use hierarchy, contrast and spacing to support one message. Match the format to the content and keep essential information readable on mobile, including the next step.
Practical exercise: Create an unpublished Canva image or short carousel draft.
5. Plan an appropriate call to action
Match the next action to the reader's intent. A resource, clarification question or enquiry link may be more useful than an immediate purchase request; check that the destination actually works.
Practical exercise: Write three call-to-action options for different levels of interest.
6. Set up a practical content routine
Define who supplies information, reviews the draft and approves use. Choose a small set of indicators and a review date so the team learns from real activity after the training.
Practical exercise: Build a two-week draft calendar with sources and reviewers.
Workplace examples for Indian teams
Service business owner
Starting material: An approved offer and three recurring customer questions. Practice output: An explanation post and a service FAQ draft. Review: Confirm scope, claims and the enquiry destination.
Sales professional
Starting material: Anonymised objections and approved product information. Practice output: An educational content theme and a visual explainer. Review: Verify accuracy and employer communication guidelines.
Team manager
Starting material: A business communication goal and available team capacity. Practice output: A small content calendar with responsibilities. Review: Check that production effort and review expectations are realistic.
Preparation and account access
Basic computer skills and a laptop are recommended. Bring a short description of your business goal and approved sample material. Tool access, paid features and the final workshop timetable are confirmed in advance; exercises do not publish posts or contact customers.
Delivery across India
Live online in IST, or onsite by written proposal. Discuss Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Kolkata, Ahmedabad, Jaipur or another Indian city. Dates, venue, participant numbers, duration, fees and travel are confirmed before booking. Corporate formats can focus on a three-hour foundation, a six-hour applied workshop or an agreed learning series; private sessions are scoped individually.
Selected client portfolio — completed corporate programmes
Emami Ltd | October 2026 | Claude. Claude workshops for Legal & Compliance, Internal Audit, Finance & Accounts, and Finance & Commercial teams.
Godrej Properties | August–September 2026 | Microsoft Copilot. Microsoft Copilot enablement and prototype support for the INNOV8-NZ programme.
CP PLUS | October 2026 | Microsoft Copilot. AI and Microsoft Copilot workshops for CP PLUS teams in Noida.
INOX India / INOXCVA | August 2026 | Claude, ChatGPT. GenAI workshops for HR, production, marketing, IT and management teams, covering ChatGPT prompting and Claude for documents, data and dashboards.
RMZ Real Assets | July 2026 | Claude, ChatGPT, Microsoft Copilot. Two-day GenAI workshop covering leadership, revenue and leasing, asset management, finance and ESG applications with Claude, ChatGPT and Microsoft Copilot.
Delhi Duty Free / GMR Airports | September 2026 | Microsoft 365 Copilot Chat. Microsoft 365 Copilot Chat workshop for the Delhi Duty Free team, with practical prompts, document exercises and safe-use guidance.
Homeland Group | July 2026 | Claude. Practical Claude training for HR, administration, procurement, vendor management, planning and operations.
Rocket Learning | September 2026 | Claude. Working With Claude workshop for the Education and Content team, covering structured prompts, Projects and team planning.
Padmini VNA Mechatronics | October 2026 | Microsoft 365 Copilot. AI foundations, generative AI and Microsoft 365 Copilot workshop for Padmini VNA teams.
AON Consulting | June 2026 | Microsoft Copilot. GenAI and Microsoft Copilot training for the FP&A team, delivered through Imarticus.
About Parikshit Khanna
Corporate AI trainer, prompt engineer, TEDx speaker, Visiting Faculty at GL Bajaj Institute of Management & Research and founder of Digital Training Jet, established in 2020. Parikshit reports cumulative reach of 3,50,000+ professionals across direct sessions and the Digital Training Jet network. This is self-reported reach, not an independently audited count of unique professionals directly trained. Explore the profile and original session portfolio at https://www.parikshitkhanna.com/about-8.
Frequently asked questions
Is this suitable if I have never created business content?
Yes. The introductory scope can cover the brief, writing, design and review process. Share your experience level so the exercises can be adjusted.
Is a one-day batch currently available?
Request the current workshop duration, format, fee and availability before booking.
Will the workshop cover multiple platforms?
The agreed scope may compare formats, but focused practice on the most relevant platform is usually more useful than a broad tour of every channel.
Will posts be published during training?
No. You create unpublished drafts and review copies. Your organisation decides whether and when to publish after its own checks.
Can you deliver this for our team in India?
Share your city, group size and goal. Online or onsite arrangements across India depend on the agreed scope, current schedule and proposal.
Request your tailored training proposal
Share your team roles, size, city, approved tools, two recurring tasks and preferred dates. Enquire at https://www.parikshitkhanna.com/contact or WhatsApp +91 99972 13177. Individual options are listed at https://topmate.io/parikshit_khanna. Product names belong to their respective owners. This is independent professional training. Graphics are AI-generated concept illustrations.
Original photographs from earlier teaching sessions
Original photographs from Parikshit’s wider teaching portfolio. Each caption identifies the tool or setting shown.
Explore Parikshit’s trainer profile and session portfolio
Learner feedback on Parikshit’s Topmate profile
Feedback from earlier sessions, published on Parikshit’s Topmate profile.
“Gained valuable practical tips along with complete knowledge of AI tools”
Deep Shikha · January 2025 · Public Topmate review
“Indeed it was enriching experience.”
Mohd Aarif · November 2024 · Public Topmate review
“It was a wonderful session”
Shalini Rajesh · February 2026 · Public Topmate review
Discuss this programme and explore related AI learning
Request a proposal for this marketing programme using the contact button below. You can also explore a separate corporate AI training discovery call on Topmate.
Email parikshitkhanna@digitaltrainingjet.com or WhatsApp +91 99972 13177 with your team roles, group size, location, preferred dates and two recurring tasks.
Your Instructor
Parikshit Khanna
Parikshit Khanna is a corporate AI trainer, TEDx speaker, Visiting Faculty at GLBIMR and founder of Digital Training Jet, established in 2020. Practical workshops connect approved tools with workplace exercises and human review.
