In an era where Artificial Intelligence (AI) is transforming industries, digital marketing is no exception. AI-powered tools and automation are redefining how brands interact with audiences, optimize campaigns, and drive engagement. To equip students with cutting-edge knowledge and practical skills, we conduct AI & Digital Marketing workshops tailored for college students, bridging the gap between academia and industry demands.
In today’s fast-paced digital world, the integration of Artificial Intelligence (AI) into digital marketing is no longer a luxury—it’s a necessity. From automating repetitive tasks to predicting consumer behavior, AI is revolutionizing how businesses connect with their audiences. Recognizing the transformative potential of AI in digital marketing, Parikshit Khanna, a renowned AI and digital marketing trainer, is offering a series of specialized workshops designed to equip students, professionals, and institutions with the skills needed to thrive in this evolving landscape.
This comprehensive blog post explores the key offerings of these workshops, their structure, benefits, and how they can empower participants to harness the power of AI in digital marketing. Whether you’re a student looking to kickstart your career, a professional aiming to upskill, or an institution seeking to provide cutting-edge training, this guide has you covered.
What Our AI & Digital Marketing Workshops Cover
Parikshit Khanna’s workshops are meticulously designed to provide participants with a deep understanding of AI’s role in digital marketing. Each session is structured to deliver practical knowledge and hands-on experience, ensuring that attendees can immediately apply what they learn. Here’s a detailed breakdown of the session topics and key learning areas:
1. Introduction to AI in Digital Marketing
Basics of AI: Understand the fundamentals of AI, including machine learning, natural language processing (NLP), and automation.
Role of Automation: Explore how AI automates repetitive tasks, freeing up time for strategic decision-making.
Real-World Use Cases: Learn how leading brands are leveraging AI to enhance their digital marketing efforts.
2. SEO & AI-Powered Search Optimization
Keyword Research: Discover how AI tools can streamline keyword research and identify high-impact search terms.
AI-Driven SEO Tools: Get hands-on experience with tools like Surfer SEO, Clearscope, and SEMrush.
Voice Search Adaptation: Learn how to optimize content for voice search, a rapidly growing trend in SEO.
3. Social Media Marketing with AI
Data Analytics: Use AI to analyze social media metrics and gain actionable insights.
AI-Driven Content Scheduling: Explore tools like Buffer and Hootsuite that use AI to optimize posting schedules.
Personalization Strategies: Learn how AI enables hyper-personalized social media campaigns.
4. Chatbots & AI-Powered Customer Engagement
Automating Responses: Understand how AI chatbots can handle customer inquiries 24/7.
Enhancing Customer Experience: Learn how chatbots improve customer satisfaction and retention.
Real-Time Engagement: Explore tools like ManyChat and Drift for real-time customer interactions.
5. Content Creation with Generative AI
AI-Generated Content: Discover how tools like ChatGPT and Jasper AI can create high-quality content in minutes.
Visual Content Creation: Learn about AI tools like DALL·E for generating images and graphics.
Content Optimization: Use AI to refine and optimize content for better engagement.
6. Predictive Analytics for Marketing
Data Analysis: Learn how to use AI to analyze large datasets and uncover trends.
Audience Behavior Prediction: Understand how AI predicts consumer behavior and preferences.
Campaign Optimization: Use predictive analytics to fine-tune marketing campaigns for maximum ROI.
7. Paid Advertising & AI Automation
Google Ads & Facebook Ads: Explore how AI automates ad targeting and bidding strategies.
AI-Driven Budget Allocation: Learn how to allocate budgets effectively using AI tools.
A/B Testing: Use AI to conduct A/B tests and optimize ad performance.
8. Career Roadmap in AI & Digital Marketing
Job Roles: Discover the various career opportunities in AI and digital marketing.
Freelancing: Learn how to build a successful freelance career in this field.
Certifications: Get guidance on industry-recognized certifications to boost your credentials.
Industry Trends: Stay updated on the latest trends and innovations in AI and digital marketing.
Why Attend Our AI & Digital Marketing Workshops?
Parikshit Khanna’s workshops stand out for their practical approach and focus on real-world applications. Here’s why you should attend:
Hands-on Training: Engage in live projects and AI-driven marketing strategies to gain practical experience.
Cutting-Edge AI Tools: Learn how to use the latest AI tools that are revolutionizing content creation, SEO, and automation.
Industry Insights: Gain valuable insights from case studies of leading brands successfully implementing AI in digital marketing.
Career Opportunities: Receive guidance on job prospects, freelancing, and industry certifications to advance your career.
Networking: Connect with industry experts and professionals, expanding your network and opening doors to new opportunities.
Recent College Workshops & Sessions
Parikshit Khanna has conducted workshops at some of India’s most prestigious institutions, empowering students with the knowledge and skills needed to excel in AI and digital marketing. Here are some highlights:
IIT Delhi: AI in Digital Marketing & Predictive Analytics
GL Bajaj Institute: AI for Chatbots & Customer Engagement
Apeejay Institute of Management: AI-Powered Social Media & SEO Strategies
Fortune Institute of International Business (FIIB): AI & Data-Driven Marketing
Institute of Technology & Science (I.T.S.), Ghaziabad: ChatGPT & AI for Content Creation
Ram Lal Anand College, Delhi University: AI Automation for Digital Marketing Campaigns
These sessions have received overwhelming positive feedback, with participants praising the practical approach and actionable insights.
College Training Pricing
Parikshit Khanna’s workshops are designed to be accessible and flexible, with pricing options to suit different needs. Here’s an overview:
Session Type | Duration | Pricing (₹) | Mode |
Guest Lecture | 1-2 Hours | ₹5,000 | Offline / Online |
Half-Day Workshop | 4 Hours | ₹8,000 | Offline / Online |
Full-Day Workshop | 8 Hours | ₹15,000 | Offline / Online |
Customized College Training | As per need | Varies | Offline / Online |
Note: Travel fees may apply for offline sessions outside Delhi.
Meet the Trainers
The workshops are led by industry experts with extensive experience in AI and digital marketing:
Parikshit Khanna: A seasoned AI and digital marketing trainer with over eight years of experience. He specializes in applying AI technologies across industries and has collaborated with esteemed institutions like IIT Delhi and GL Bajaj Institute.
Varrun Sahdev: A senior lead UI/UX designer and mentor with a wealth of experience in creating user-centric designs and digital strategies.
How to Book an AI & Digital Marketing Workshop for Your College
Empower your students with the future of AI and digital marketing by booking a workshop today. Here’s how you can get started:
Email: pkhanna123@gmail.com
Phone: +91 8076250669 / +91 9997213177
Website: www.parikshitkhanna.com
Conclusion
The integration of AI into digital marketing is transforming the way businesses operate, offering unprecedented opportunities for growth and innovation. Parikshit Khanna’s AI and digital marketing workshops provide participants with the knowledge, tools, and practical experience needed to stay ahead in this dynamic field.
Whether you’re a student looking to build a career in digital marketing, a professional aiming to upskill, or an institution seeking to provide cutting-edge training, these workshops are your gateway to success. Don’t miss out on this opportunity to empower yourself or your students with the future of AI and digital marketing. Contact Parikshit Khanna today to book your workshop and take the first step towards a brighter, AI-driven future. 🚀
Expanding on the Workshop Content
To provide a more in-depth understanding of what participants can expect from these workshops, let’s delve deeper into each session topic:
1. Introduction to AI in Digital Marketing
Basics of AI: Participants will start with a foundational understanding of AI, including key concepts like machine learning, neural networks, and natural language processing. This session will also cover the history of AI and its evolution in the digital marketing space.
Role of Automation: Automation is one of the most significant benefits of AI in digital marketing. This section will explore how AI can automate tasks such as email marketing, social media posting, and customer segmentation, allowing marketers to focus on strategy and creativity.
Real-World Use Cases: Through case studies, participants will see how companies like Netflix, Amazon, and Spotify use AI to personalize user experiences, recommend products, and optimize content delivery.
2. SEO & AI-Powered Search Optimization
Keyword Research: AI tools can analyze vast amounts of data to identify trending keywords and search terms. This session will teach participants how to use AI-driven tools to conduct keyword research efficiently.
AI-Driven SEO Tools: Tools like Surfer SEO and Clearscope use AI to analyze top-performing content and provide recommendations for optimizing your own content. Participants will get hands-on experience with these tools.
Voice Search Adaptation: With the rise of voice assistants like Alexa and Google Assistant, optimizing for voice search is crucial. This section will cover strategies for creating content that ranks well in voice search results.
3. Social Media Marketing with AI
Data Analytics: AI can analyze social media data to provide insights into audience behavior, engagement rates, and content performance. This session will teach participants how to use AI tools to interpret social media metrics and make data-driven decisions.
AI-Driven Content Scheduling: Tools like Buffer and Hootsuite use AI to determine the best times to post content for maximum engagement. Participants will learn how to use these tools to optimize their social media schedules.
Personalization Strategies: AI enables marketers to create highly personalized social media campaigns. This section will cover techniques for using AI to tailor content to individual users based on their preferences and behavior.
4. Chatbots & AI-Powered Customer Engagement
Automating Responses: Chatbots can handle a wide range of customer inquiries, from answering FAQs to processing orders. This session will teach participants how to set up and manage AI-powered chatbots.
Enhancing Customer Experience: Chatbots can provide instant responses, improving customer satisfaction and retention. This section will cover best practices for designing chatbots that deliver a positive user experience.
Real-Time Engagement: Tools like ManyChat and Drift allow businesses to engage with customers in real-time. Participants will learn how to use these tools to create interactive and engaging customer experiences.
5. Content Creation with Generative AI
AI-Generated Content: Tools like ChatGPT and Jasper AI can generate high-quality content in minutes. This session will teach participants how to use these tools to create blog posts, social media updates, and more.
Visual Content Creation: AI tools like DALL·E can generate images and graphics based on text prompts. This section will cover how to use these tools to create visually appealing content.
Content Optimization: AI can analyze content and provide recommendations for improving readability, SEO, and engagement. Participants will learn how to use AI tools to optimize their content for better performance.
6. Predictive Analytics for Marketing
Data Analysis: AI can analyze large datasets to uncover trends and patterns. This session will teach participants how to use AI tools to analyze marketing data and gain actionable insights.
Audience Behavior Prediction: AI can predict how audiences will respond to different marketing campaigns. This section will cover techniques for using AI to anticipate consumer behavior and tailor campaigns accordingly.
Campaign Optimization: AI can help marketers fine-tune their campaigns for maximum ROI. Participants will learn how to use AI tools to optimize ad targeting, budget allocation, and more.
7. Paid Advertising & AI Automation
Google Ads & Facebook Ads: AI can automate ad targeting and bidding strategies, improving the efficiency and effectiveness of paid advertising campaigns. This session will teach participants how to use AI tools to manage their Google and Facebook ad campaigns.
AI-Driven Budget Allocation: AI can analyze campaign performance and allocate budgets accordingly. This section will cover how to use AI tools to optimize budget allocation for maximum ROI.
A/B Testing: AI can conduct A/B tests to determine which ad creatives and strategies perform best. Participants will learn how to use AI tools to run A/B tests and optimize their ad campaigns.
8. Career Roadmap in AI & Digital Marketing
Job Roles: This session will explore the various career opportunities in AI and digital marketing, from data analysts to AI specialists.
Freelancing: Participants will learn how to build a successful freelance career in AI and digital marketing, including tips for finding clients and managing projects.
Certifications: This section will provide guidance on industry-recognized certifications that can boost participants’ credentials and career prospects.
Industry Trends: Participants will stay updated on the latest trends and innovations in AI and digital marketing, ensuring they remain competitive in the job market.
The Importance of AI in Digital Marketing
AI is transforming digital marketing in numerous ways, offering benefits such as:
Enhanced Personalization: AI enables marketers to create highly personalized experiences for their audiences, improving engagement and conversion rates.
Improved Efficiency: By automating repetitive tasks, AI allows marketers to focus on strategy and creativity, improving overall efficiency.
Data-Driven Decision Making: AI provides valuable insights into consumer behavior, enabling marketers to make data-driven decisions and optimize their campaigns.
Cost Savings: AI can reduce the cost of marketing campaigns by automating tasks and optimizing budget allocation.
Competitive Advantage: Businesses that leverage AI in their marketing strategies gain a competitive edge, staying ahead of the curve in a rapidly evolving industry.
Testimonials from Workshop Participants
Here’s what some of the participants have to say about Parikshit Khanna’s workshops:
“The workshop was incredibly insightful and practical. I learned how to use AI tools to optimize my social media campaigns, and the results have been phenomenal.” – Priya Sharma, Digital Marketing Executive
“Parikshit’s expertise in AI and digital marketing is unmatched. The hands-on training was invaluable, and I’ve already started applying what I learned in my job.” – Rajesh Kumar, Marketing Manager
“The workshop opened my eyes to the potential of AI in digital marketing. I highly recommend it to anyone looking to stay ahead in this field.” – Anjali Mehta, Freelance Marketer
Final Thoughts
The integration of AI into digital marketing is no longer optional—it’s essential for staying competitive in today’s digital landscape. Parikshit Khanna’s AI and digital marketing workshops provide participants with the knowledge, tools, and practical experience needed to thrive in this dynamic field.
Whether you’re a student looking to build a career in digital marketing, a professional aiming to upskill, or an institution seeking to provide cutting-edge training, these workshops are your gateway to success. Don’t miss out on this opportunity to empower yourself or your students with the future of AI and digital marketing. Contact Parikshit Khanna today to book your workshop and take the first step towards a brighter, AI-driven future. 🚀
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