In today’s competitive digital landscape, Google Ads is a must-have tool for businesses looking to drive traffic, generate leads, and maximize ROI. For professionals and organizations in Pune, Parikshit Khanna offers comprehensive Google Ads training to empower you with the knowledge and skills needed to harness the full potential of this powerful platform.
Why Google Ads?
Google Ads (formerly Google AdWords) is the world’s leading online advertising platform. It allows businesses to:
Reach Millions of Potential Customers: Advertise on Google Search, YouTube, and the Display Network.
Target Specific Audiences: Customize ads based on demographics, geography, and user intent.
Optimize Marketing Spend: Pay only for results with performance-driven campaigns.
Track and Measure Success: Get real-time insights into campaign performance.
Whether you’re a small business owner, a marketing professional, or an aspiring digital marketer, mastering Google Ads can revolutionize the way you market your products or services.
Google Ads Training Overview
Parikshit Khanna’s Google Ads training sessions are tailored to suit both beginners and advanced users, offering practical, hands-on learning experiences.
Key Modules Covered
Module | What You’ll Learn |
Introduction to Google Ads | Understanding the platform, types of ads, and how Google Ads works. |
Account Setup & Structure | Creating and organizing campaigns, ad groups, and keywords for maximum efficiency. |
Keyword Research & Match Types | Identifying the best keywords and using match types to control when your ads are triggered. |
Search Campaigns | Designing effective text ads for Google Search, focusing on high CTR and conversions. |
Display Campaigns | Creating visually appealing banner ads and targeting the right audience on the Display Network. |
Video Ads (YouTube) | Launching and optimizing YouTube campaigns to build brand awareness and engagement. |
Google Shopping Ads | Setting up shopping ads for e-commerce platforms to boost product visibility and sales. |
Bidding Strategies | Choosing the right bidding approach: CPC, CPA, or ROAS to maximize ad spend efficiency. |
Conversion Tracking | Setting up tracking to measure campaign success and optimize performance based on actionable data. |
Remarketing Campaigns | Re-engaging visitors and converting them into customers with tailored remarketing strategies. |
Performance Optimization | Analyzing reports, A/B testing, and improving Quality Scores to reduce costs and improve results. |
Learning Outcomes
By the end of the training, you will be able to:
Set up and manage high-performing Google Ads campaigns.
Conduct keyword research to target the right audience effectively.
Use advanced bidding strategies to optimize ad spend.
Design eye-catching and compelling ads for search, display, and video platforms.
Implement conversion tracking and interpret performance reports to refine campaigns.
Master remarketing to improve customer retention and ROI.
Who Should Attend?
This training is ideal for:
Business Owners: Scale your business by driving quality leads and increasing online visibility.
Marketing Professionals: Enhance your skill set and deliver measurable results for your campaigns.
Freelancers: Offer Google Ads services to clients and grow your freelance business.
Students: Gain a competitive edge in the job market with practical, industry-relevant skills.
No prior knowledge of Google Ads is required—just a willingness to learn and apply digital marketing concepts.
Training Formats and Pricing
Offline Workshops:
2-hour session: ₹8,000
4-hour half-day session: ₹12,000
Full-day workshop (8 hours): ₹20,000
Note: Travel fees may apply.
Online Workshops:
2-hour session: ₹5,000
4-hour half-day session: ₹8,000
Full-day workshop (8 hours): ₹15,000
Platforms: Google Meet, Zoom, Microsoft Teams.
Why Choose Parikshit Khanna’s Training?
Parikshit’s Google Ads workshops are designed for real-world applications:
Hands-On Learning: Practical sessions with live campaign setups.
Customized Content: Tailored training to address individual and business-specific needs.
Industry Expertise: Learn from Parikshit’s 8+ years of experience in digital marketing and AI integration.
Post-Training Support: Access to resources and priority support for all participants.
Success Stories
Case Study: Designer Home Solutions
Trained interior designers on running effective Google Ads campaigns, resulting in a 40% increase in lead generation within a month.
Participant Feedback: "Parikshit’s Google Ads workshop was a game-changer for my business. I was able to increase my website traffic by 70% in just two weeks!" – Geeta Chauhan, Business Owner.
Contact Details
Take the first step toward Google Ads mastery:
Email: pkhanna123@gmail.com
Phone: +91 8076250669, +91 9997213177
Website: Contact Parikshit Khanna
Final Thoughts
Google Ads is an indispensable tool for businesses looking to grow in today’s digital-first world. With the expert guidance of Parikshit Khanna, you’ll gain the skills and confidence to create impactful campaigns that deliver measurable results. Don’t miss this opportunity to transform your advertising strategy—enroll in a training session today!
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